On October 16, 2025, the Petitions and Appeals Committee of Taiwan’s Ministry of Economic Affairs (“Committee”) found the flower design in a trademark application too similar to the Japanese official seal (also known as Chrysanthemum Seal, see below), and affirmed the decision of Taiwan’s IP Office (“TIPO”) to reject such application.
(See: https://en.wikipedia.org/wiki/Imperial_crest_of_Japan)
The trademark application, “雪の恋 YUKI & LOVE” (Application No. 112051966, see below), was filed on July 31, 2023, designated for use in goods in Class 30, including various kinds of pastries, cakes, moon cakes, egg rolls, pineapple cakes, cookies, etc. The application was denied by TIPO on June 4, 2025, citing violation of Article 30.1.2 of the Trademark Act, which prohibits registration of trademark that is identical or similar to national flags, official seals, or other state emblem of foreign countries notified by any WTO member per Paragraph 3 of Article 6ter of the Paris Convention. TIPO found the flower icon shown in such application similar to the mark of the Chrysanthemum Seal.
The applicant appealed, arguing that there were multiple differences between its trademark and the Chrysanthemum Seal. For example, the text “雪の恋 YUKI & LOVE” is placed at the center, and its flower contains 12 petals, while the Chrysanthemum Seal has 16 petals.
The Committee disagreed, finding that the flower mark constituted the dominant portion of the applicant’s trademark, and that it demonstrated visual similarity to the Chrysanthemum Seal. Specifically, both icons featured petals extending symmetrically from the center of the flower. The variations identified by the applicant were so minor that ordinary consumers would still consider the two designs visually similar to each other.
In light of the similarity with the Chrysanthemum Seal, the Committee upheld TIPO’s decision, affirming that rejection of the trademark application was appropriate.
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TIPO’s decision:
Committee’s decision:

















