On July 29, 2026, Taiwan’s IP Office (“TIPO”) denied a trademark opposition filed by Dutch financial giant ING GROEP N.V. (“ING”), finding that the contested trademark, while featuring a lion’s head, would not cause confusion with ING’s iconic lion logos (Reg. No. 00059397, 00059410, 00110219, 00110222, and 00143044, see below).
The contested trademark (Reg. No. 02373510, see below) was filed by Fu-Da Real Estate Co. Ltd. (“Fu-Da”) on October 18, 2023, and registered on May 1, 2024. The contested trademark covered various services in Class 36, including real estate sales, office sales and leasing, apartment rental, real estate leasing brokerage, apartment rental agency services, real estate agency, financial valuation, real estate investment, etc. ING filed opposition on July 31, 2024, alleging that registration of the contested trademark violated Articles 30.1.10, 30.1.11, and 30.1.12 of Trademark Act.TIPO did not rule in ING’s favor, finding that:
1. Although both ING’s and Fu-Da’s trademarks feature the image of a lion, the style and overall expression are different. Fu-Da’s lion was embedded within a dark shield, with crowned head flanked by decorative laurel leaves. ING’s lion, however, presenting a full-body and side-lying lion with a curled tail. The additional word element “ING” could further distinguish Fu-Da’s lion head from ING’s. Hence, the degree of similarity is low.
2. There is minor overlap in the designated service categories, such as apartment rental and real estate leasing, between the two marks. Nonetheless, ING’s trademark also covered other financial service areas, which are different from Fu-Da’s real estate services in terms of the nature and purpose.
3. More importantly, ING’s evidence was insufficient to show that prior to the filing date of the contested trademark, ING’s lion logo has gained well-known status in Taiwan. The evidence of trademark use was either undated, or later than the filing date of the contested trademark.
4. Moreover, using lion as a trademark in Class 36 is not rare. TIPO’s records showed that there are quite some other trademarks similarly featuring images of lion registered for the same service scope. Consumers should be quite versed in differentiating these various types of lion images. No actual confusion was found.
5. In view of the above, even though there is partial overlap in the service categories, given the low degree of similarity, the lack of evidence showing actual confusion, Fu-Da’s bad faith, or harm to ING’s trademark, and the co-existence of other registered trademarks that also feature image of lion, TIPO concluded that registration of the contested trademark was not based on bad faith to imitate, and would not cause confusion with ING’s lion logo or harm its reputation.
ING’s opposition based on Articles 30.1.10, 30.1.11, and 30.1.12 was denied accordingly.
























