Dior’s Trademark Opposition Against “妡Yuxi Adore及圖” Failed

In a recent trademark opposition filed by Dior against the registered trademark “妡Yuxi Adore及圖”, Taiwan’s IP Office (“TIPO”) denied Dior’s request to cancel the contested trademark. TIPO determined that although the contested trademark contains the word “Adore”, it is sufficiently distinct from Dior’s famous “J’ADORE” (Reg. No. 00832697, see below) to prevent likelihood of confusion.

The contested trademark, “妡Yuxi Adore及圖” (Reg. No. 02483965, see below), was filed on March 31, 2025, and registered on October 1, 2025, covering Class 3 goods, including cosmetics, perfumes, lipsticks, soaps, essential oil, washing powder, skincare products, etc. Dior filed opposition on January 2, 2026, alleging that the registration of the contested trademark violated Articles 30.1.10 and 30.1.11 of Trademark Act.

On June 26, 2026, TIPO ruled against Dior and denied its cancellation request based on the following:

1.        In general, trademark similarity could be analyzed based on visual appearance, pronunciation, and conceptual impression. In this case, the contested trademark consists of a lady’s side-profile silhouette, floral elements, the Chinese character “妡”, and the text “Yuxi Adore”. Ordinary consumers would perceive the graphic silhouette and the prominent Chinese character ”妡” as the dominant portion, which together occupy about 2/3 of the entire contested trademark. Since local consumers are more familiar with Chinese, their attention naturally focuses on the Chinese character and graphical elements rather than “Yuxi Adore”. Further, although both marks share the word “adore”, the differences in their initial letters create clear visual and phonetic distinctions. Hence, TIPO considered the similarity between the two trademarks is low.

2.        As to product similarity, TIPO noted that some products categories designated by the contested trademark overlapped with those covered by Dior’s trademark, such as cosmetics, fragrances, etc. However, the contested trademark also covered other dissimilar products, such as washing powders. Thus, the designated product category does not entirely overlap.

3.        TIPO affirmed that Dior’s trademark is highly distinctive and had been well-known in the fragrance sector prior to the filing of the contested trademark. Nonetheless, TIPO noted that the contested trademark also demonstrated sufficient distinctiveness, considering its unique design and lack of descriptive relationship with the Class 3 goods.

4.        Despite the well-known status of Dior’s “J’ADORE”, the low similarity between the marks and the distinctiveness of both allow consumers to distinguish between them. Additionally, the nature of the products designated by the contested trademark is neither harmful to the public interest nor prejudicial to the fame of Dior’s “J’ADORE”, the registration of the contested trademark is unlikely to dilute or damage Dior’s well-known trademark.

Based on the above, Dior’s request to cancel the registration of the contested trademark based on Articles 30.1.10 and 30.1.11 of Trademark Act is denied accordingly.

 

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOmA8sUpPsDBe82Z1wWEH6hFrvmT4hp

Taiwan’s IP Office Cancelled “Dr. Grammy” over Confusion with “GRAMMY”

On June 26, 2026, National Academy of Recording Arts & Science Inc. (“NARAS”) successfully challenged the registrability of a trademark “Dr. Grammy”, convincing Taiwan’s IP Office (“TIPO”) that the contested trademark may cause confusion with its well-known “GRAMMY” trademark (Reg. No. 00111702, see below).

The contested trademark, “Dr. Grammy” (Reg. No. 02457010, see below), was filed by Meacron Cosmetics Laboratory Inc. (“Meacron”) on November 29, 2024, and registered on June 1, 2025, covering goods in class 3, including shampoos, hair conditioners, hair dyes, beauty care products, dish washing detergents, hair styling products, fragrances, essential oils, skin care cosmetics, etc. NARAS filed opposition on August 28, 2025, alleging that registration of the contested trademark violated Article 30.1.11 of Trademark Act.

                                 

TIPO ruled in NARAS’s favor, reasoning that:

1.        Article 30.1.11 of Trademark Act provides that a mark shall not be registers if such a mark is identical or similar to another’s well-known mark, and is likely to cause confusion among the relevant consumers, or harm the reputation or distinctiveness of such well-known mark.

2.        TIPO noted that “GRAMMY” has become well-known in the music award ceremony services, due to NARAS’s continuous and successful worldwide marketing and use since the inaugural GRAMMY AWARD ceremony in 1959. The event, commonly known and cited as the “GRAMMYs”, is widely recognized across the press, fashion, entertainment, and music industries. Further, NARAS has registered series of “GRAMMY” trademarks in Taiwan since as early as 1996. Coupled with its extensive advertising and marketing, TIPO affirmed that by the filing date of the contested trademark, “GRAMMY” has achieved well-known status.

3.        On similarity, although the contested trademark consists of “Dr.” and “Grammy”, TIPO observed that “Grammy” should be the dominant element. Both trademarks feature the same word, “grammy”, with minor differences in capitalization and font. Hence, Meacron’s “Dr. Grammy” is considered to be similar to NARAS’s “GRAMMY”.

4.        Further, NARAS’s “GRAMMY” is highly distinctive. Aside from the contested trademark, all other trademarks containing “GRAMMY” are registered and owned by NARAS. Prior court’s decision also confirmed that the general public in Taiwan has established strong and exclusive connection between the trademark “GRAMMY” and NARAS’s award ceremony. As such, TIPO considered “GRAMMY” should enjoy broad exclusivity.

5.        Although the contested trademark covered cosmetics, which are different and less related to the services represented by NARAS’s “GRAMMY”, TIPO determined that the registration of “Dr. Grammy” may dilute the uniqueness of the well-known “GRAMMY” trademark due to the high degree of similarity, and the well-known status of “GRAMMY”. Therefore, the contested trademark was cancelled accordingly.

 

Source:  https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOmA8oTrPt1glQmSlEbASqvTNYNCKTX

POLO/Lauren Company L.P. Secured a Win in Opposition Against “NAPOLEON POLO” Trademark

On June 30, 2026, Taiwan’s IP Office (“TIPO”) cancelled a contested trademark “NAPOLEON POLO & device”, finding such trademark may cause confusion with POLO/Lauren’s well-known “POLO” and “POLO Player symbol” trademarks (e.g., Reg. No. 00599583, No. 00069730, and No. 01737294, see below, hereafter together as “POLO” trademarks), even though the contested trademark was designated in other retail and wholesale services.

The contested trademark, “NAPOLEON POLO & device” (Reg. No. 02511681, see below), was filed on May 25, 2025, and registered on February 1, 2026. The mark covered services in Class 35, including retail and wholesale services for household goods, camping gears, maternity and infant products, and toys and stationery. POLO/Lauren filed opposition on May 4, 2026, alleging that the registration of the contested trademark violated Articles 30.1.10, 30.1.11, and 30.1.12 of Trademark Act.

In its decision, TIPO sided with POLO/Lauren, cancelling the contested trademark based on Article 30.1.11 of Trademark Act:

1.        Article 30.1.11 of Trademark Act provides that a mark shall not be registered if such a mark is identical or similar to another’s well-known trademark, and hence may cause confusion among the relevant consumers, or harm the distinctiveness or reputation of such well-known trademark.

2.        Based on the supporting evidence prepared by POLO/Lauren, including its records of trademark registrations, use of trademarks, sales records, advertising materials, and prior court decisions, TIPO agreed take prior to the filing of the contested trademark, the alleged POLO trademarks are well-known in the fields of apparel and the relevant retail services.

3.        On similarity, TIPO noted that both marks contain the word POLO, and feature a horse rider holding a long object. Since the word polo itself also means a sport where players compete by riding horses and carrying wooden hammers, consumers would consider the word “POLO” and the image of horse-riding knight to be the dominant elements of the contested trademark. In this sense, the contested trademark is visually and conceptually similar to the well-known POLO trademarks.

4.        TIPO further noted that although polo refers to a sport, it is still distinctive when being used as trademark for clothing. Besides, considering the evidence of decades of trademark use, and the brand’s successful expansion into luggages, cosmetics, stationery, toys, books, footwear, and retail and distributorship services, TIPO affirmed that consumers should be more familiar with the “POLO” trademarks.

5.        Although the contested trademark covered various retail and wholesale services, TIPO considered such categories to be related to the services or products designated by the POLO trademarks, such as retail services for apparel and its stationery and toys products, which weigh in the favor of finding likelihood of confusion

Given the well-known status of the POLO trademarks, the similarity between the marks, the diversification of POLO’s products, and the relatedness between the services categories, TIPO determined that the registration of the contested trademark may cause confusion with the “POLO” trademarks. As a result, “NAPOLEON POLO & device” was cancelled accordingly.

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOmAscRoftqRegBDG48zqMGa8UsWsag 

Italian Brand “RELIFE” Wins Trademark Opposition Against “RENLIFE”

On May 29, 2026, Taiwan’s IP Office (“TIPO”) cancelled a trademark “RENLIFE & device”, finding such trademark confusingly similar to the trademarks held by Italian cosmetic and beauty brand RELIFE S.R.L. (Reg. No. 01882282, 01882296, 02006661, 02037458, and 02037459, see below).

The contested trademark, “RENLIFE & device” (Reg. No. 02327480, see below), was filed by Renlife International Co. Ltd. on January 7, 2023, and registered on October 1, 2023. The contested trademark covered goods in Class 3 (e.g., lotion, cosmetics, skin care products, shampoo, soap, shower gel, essential oil, etc.), Class 5 (e.g., herbal medicine, diet pills, Chinese medicine, herbal tea, ointment, health care patch, nutritional supplement, etc.), Class 30, and Class 32; and services in Class 35 and Class 44. RELIFE S.R.L. filed opposition on December 29, 2023 against the registration for products in Class 3 and Class 5, alleging that the contested trademark violated Article 30.1.10 and 30.1.11 of Trademark Act.

In its determination made on May 29, 2026, TIPO ruled in the favor of RELIFE S.R.L. under Article 30.1.10, finding the contested trademark would cause consumers’ confusion:

1.        TIPO observed that the contested trademark mainly consists of a “R” letter with green leaf design, and the word “Renlife”, while RELIFE S.R.L.’s trademarks mainly consist of a larger word “RELIFE”, and smaller word such as “MENARINI”, “MENARINI group”, “Relizema”, “PapiX”, and “NailX”. The dominant elements, therefore, should be “Renlife” and “RELIFE”. Given that “Renlife” and “RELIFE” both share the same initial letters and end with the letter “life”, the difference of “n” in the contested trademark is quite minor. TIPO thus found the contested trademark visually and orally similar to RELIFE S.R.L.’s cited trademarks.

2.        As to the designated products, TIPO noted that RELIFE S.R.L.’s trademarks also covered similar product categories, including soap, cosmetics, skin cleanser, sunscreen, medicine, skin agents, dermatitis drugs, dry skin treatment, medical oils, medicated tape, etc. Thus, the designated products of the contested trademark overlap with those covered by RELIFE S.R.L.’s trademarks. 

3.        TIPO further found RELIFE S.R.L.’s trademarks to be distinctive, and have been well recognized by the relevant consumers in Taiwan. Renlife International Co. Ltd. argued that it in fact only concentrates on Chinese medicine and traditional nutrition supplements, which are different from products of RELIFE S.R.L. TIPO disagreed, and explained that similarity of product should be determined based on items designated in the trademark registration, not on the products actually sold or manufactured by the trademark applicant.

4.        In view of the above, given the similarity between the trademarks, the overlap of product categories, and the brand reputation of RELIFE S.R.L.’s trademarks, TIPO considered the registration of the contested trademark may cause consumer confusion. “RENLIFE & device” was cancelled accordingly.

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOhBcgcpfus7Je0bU2rK%2Bz9JAIDFNhN

Sloths in the trademark dispute: TIPO Dismisses "NAP TEA" Trademark Opposition Against “ Nonbiri Coffee Shop & Device”

 On May 21, 2026, Taiwan’s IP Office (“TIPO”) dismissed a trademark opposition filed by Laying Down and Drinking Co., Ltd. against the trademark "Nonbiri Coffee Shop & Device," determining that there is no likelihood of confusion with the opposer's "NAP TEA", a sloth-themed trademarks (Reg. No. 02087358, see below).

The contested trademark, “Nonbiri Coffee Shop & Device” (Reg. No. 02403592, see below), was filed on October 12, 2023, and registered on September 16, 2024, covering services in Class 43, specifically hot and cold beverage shops, coffee shops, cafés, restaurants offering delivery services, restaurants offering takeout services, food and beverage services, catering services, and multi-concept restaurants. An opposition was filed on November 27, 2024, citing violations of Articles 30, Paragraph 1, Subparagraph 10 of Taiwan’s Trademark Act.

On May 21, 2026, TIPO denied the opposition, reasoning that:

1.       Although both parties use a sloth as their design theme, their visual structures, postures, and specific features differ significantly. Further, the distinct textual elements, i.e., "Nonbiri Coffee Shop" in the contested mark, are dissimilar to the "NAP TEA" in the opposer's mark, which allows consumers to easily distinguish between them.

2.       On similarity of service, both marks target the same beverage and catering service markets, which generally increases the risk of consumer confusion if marks are similar.

3.       Evidence shows the opposer's marks have gained considerable reputation in the beverage shop market through extensive media coverage and store expansion. However, trademark search results show numerous prior registrations incorporating sloth designs for identical or similar catering services. Therefore, from consumer’s perspective, a generic sloth graphic possesses weak distinctiveness and does not connect exclusively to a single source.

4.       While the services are highly similar, the distinct visual designs and low similarity between the trademarks, combined with the low inherent distinctiveness of sloth graphics in the designated service sector, lead to the conclusion that ordinary consumers are unlikely to misidentify the services as originating from the same or an affiliated source.

In view of the above, TIPO concluded that the registration of the contested trademark does not violate Article 30, Paragraph 1, Subparagraph 10 of the Trademark Act, and therefore denied the opposition against the contested trademark.

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOhAMYTo%2FvG028w4nDXOMiWYr3AMGBU

Lotte Successfully Cancelled A Mark Similar to Its Well-known “LOTTE Custard Cake” Trade Dress

 On May 29, 2026, Lotte Confectionery Co. Ltd. (“Lotte”) prevailed in a trademark opposition against “Custard & device”, convincing Taiwan’s IP Office (“TIPO”) that such contested trademark is too similar to the Lotte’s famous “LOTTE Custard Cake” (i.e., the front view of Lotte’s popular custard cake, see below). 

The contested trademark, “Custard & device” (Reg. No. 02262558, see below), was filed by En Maw Trading Co. Ltd. (“En Maw”) on April 29, 2022, and registered on November 16, 2022, covering a variety of goods in Class 30, such as desserts, pastries, cookies, cream puffs, bread, cakes, sponge cakes, cheesecakes, custard pastries, muffins, and pies. Lotte filed opposition on February 15, 2023, citing violation of Articles 30.1.10, 30.1.11, and 30.1.12 of Trademark Act.

On May 29, 2026, TIPO ruled in Lotte’s favor, finding that En Maw’s contested trademark should be cancelled for violating Article 30.1.11 of Trademark Act:

1.     Article 30.1.11 of Trademark Act provides that a mark shall not be registered if such a mark is identical or similar to other’s well-known trademark, and hence may cause confusion among the relevant consumers, or harm the distinctiveness or reputation of such well-known trademark. 

2.     Based on the extensive sales and marketing records submitted by Lotte between 2018 and 2022, including Nielsen’s sales reports, social media posts, and advertising materials in major local channels such as 7-11, Family Mart, Hi-Life, PX Mart, and Carrefour, TIPO noted that the cited trademark, namely, the front view of Lotte’s “LOTTE Custard Cake” product has become well-known among the consumers due to its popularity in Taiwan. 

3.     On similarity, TIPO observed that both Lotte’s and EN Maw’s trademarks consist of a white rectangular, red English letter “Custard”, decorative yellow flowers and green leaves, and cut custard cake with visible filling. In the entirety, TIPO found ordinary consumers would find En Maw’s trademark visually similar to Lotte’s “LOTTE Custard Cake”.

4.     While En Maw argued that “Custard”, drawings of custard cakes, and decorative yellow flowers are merely descriptive, TIPO reasoned that the combination of all of these elements, together with Lotte’s extensive and continuous use and sales, are sufficient to make image of Lotte’s product distinctive and well-known among the local customers. Besides, there was evidence of consumer’s complaint about the similarity of products, proving the existence of actual confusion. 

5.     Although En Maw contended that its trademark has been used for more than 20 years and should be distinct enough to co-exist, TIPO disagreed, finding instead that records submitted by En Maw were defective. The lack of actual use of trademark and concrete sales records renders En Maw’s evidence insufficient to prove that its trademark has also been known by the relevant consumers. 

In view of the well-known status of Lotte’s “LOTTE Custard Cake”, the similarity between En Maw’s and Lotte’s trademarks, the overlap of product categories, and Lotte’s strong brand recognition, TIPO determined that En Maw’s contested trademark may cause consumer’s confusion. Accordingly, En Maw’s “Custard & Device” mark was cancelled.

Source: 

TIPO’s decision: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOhBckXo%2FurWeFLICdIlgOrPoK7dJ2q

Lotte’s Custard Cake: https://online.uni-prosperity.com.tw/zh/lotte/1411001500101.html

Taiwan’s IP Office Cancelled “雪SERENE ALLURE” Over Confusion with Chanel’s “ALLURE” Trademark

On May 28, 2026, Taiwan’s IP Office (“TIPO”) sided with fashion brand Chanel, finding the contested trademark “雪SERENE ALLURE” is confusingly similar to Chanel’s “ALLURE” and “ROUGE ALLURE” trademarks (Reg. No. 00625777, 00846557, and 02000565, see below). 

The contested trademark, “雪SERENE ALLURE” (Reg. No. 02470422, see below), was filed on December 20, 2024, and registered on August 1, 2025, covering products in Class 3, including cosmetics, perfume, skin care and sunscreen products. Chanel filed opposition on October 29, 2025, alleging that the registration of the contested trademark violated Articles 30.1.10 and 30.1.11 of Trademark Act.

TIPO ruled in Chanel’s favor based on Article 30.1.10. In its determination made on May 28, 2026, TIPO found that:

1.        The contested trademark consists of Chinese character “雪”, a flower design, and English letters “SERENE ALLURE”. From the viewpoint of ordinary consumes, “ALLURE” would constitute both Chanel’s and the contested trademark’s dominant element, which renders the contested trademark similar to Chanel’s cited trademarks.

2.        The contested trademark covered cosmetics and skincare products, while Chanel’s “ALLURE” covered perfumes, essential oils, colognes, and hairspray. Both pertain to skincare, beauty, deodorant, and personal hygiene. Hence, the product categories overlap.

3.        Chanel’s “ALLURE” is highly distinctive, and has been recognized as well-known in the relevant consumers by TIPO’s prior determinations. Records of trademark use established that prior to the filing date of the contested trademark, Chanel has been using “ALLURE” in its fragrance and colognes products. To the contrast, there is no evidence supporting the actual use of the contested trademark. As a result, consumers should be more familiar with Chanel’s “ALLURE” trademark.

In view of the similarity between the trademarks, the overlap of product categories, and the strong brand recognition of Chanel’s “ALLURE”, TIPO concluded that the contested trademark may cause confusion with the well-known “ALLURE” trademark. The registration of the contested trademark was cancelled accordingly.

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOhBc4dpfsr1bx1iPmp7ULzrvSDWJN3