On June 29, 2026, Taiwan’s IP Office (“TIPO”) cancelled the contested trademark “MING SING FLORIDA WATER”, finding such trademark was filed based on intent to imitate the earlier-used trademark “FLORIDA WATER”, a time-honored brand owned by LANMAN & KEMP-BARCLAY & CO. INCORPORATED (“LANMAN & KEMP”, see below).
The contested trademark, “MING SING FLORIDA WATER” (Reg. No. 02444264, see below), was filed by Sen Cheng Trading Co. Ltd. (“Sen Cheng”) on August 27, 2024, and registered on April 1, 2025. The mark covers a variety of deodorizers in Class 5. LANMAN & KEMP filed opposition on June 30, 2025, alleging that the registration of the contested trademark violated Articles 30.1.11 and 30.1.12 of Trademark Act.TIPO ruled in LANMAN & KEMP’s favor based on Article 30.1.12, finding that:1. Article 30.1.12 of Trademark Act provides that a mark shall not be registered if such a mark is identical with or similar to another person’s earlier used trademark and to be applied for goods or services identical with or similar to those for which the earlier used trademark is applied, where the applicant with the intent to imitate the earlier used trademark, being aware of the existence of the earlier used trademark due to contractual, regional, or business connections, or any other relationship with the proprietor of the earlier used trademark, files the application for registration.
2. In this case, TIPO noted that “FLORIDA WATER” was originated from New York back in 1808, and has been used as a trademark on a variety of deodorizing products since 1829 in the United States. Based on the records, including trademark registrations, webpages, news reports, and products sales, TIPO affirmed that prior to Sen Cheng’s filing of the contested trademark, LANMAN & KEMP’s “FLORIDA WATER” has already been used in products like cologne, and air fresheners.
3. While the contested trademark consists of “MING SING” and “FLORIDA WATER”, TIPO opined that consumes would be more focused on the latter, which provides more concrete and definite meaning than “MING SING”. Accordingly, consumers may perceive Sen Cheng’s contested trademark as similar to LANMAN & KEMP’s “FLORIDA WATER”.
4. TIPO also observed that the contested trademark covered products such as deodorizers for clothing, air purifiers, and toilet deodorants, which overlap with the product category covered by LANMAN & KEMP’s “FLORIDA WATER”.
5. Furthermore, evidence shows that on its own website, Sen Cheng even touted that its deodorizer product is the first “FLORIDA WATER” in Asia. TIPO found this evidence, together with Sen Cheng’s subsequent filing of similar trademark, i.e., the contested “MING SING FLORIDA WATER”, were sufficient to show Sen Cheng’s intent to imitate LANMAN & KEMP’s “FLORIDA WATER”.
In view of the above, considering the long-time use of LANMAN & KEMP’s “FLORIDA WATER”, Sen Cheng’s prior knowledge of “FLORIDA WATER”, the similarity between the two marks, and the overlap of designated products, TIPO concluded that Sen Cheng’s application shall be based on intent to imitate. The registration of the contested trademark was cancelled accordingly.




















