In an opposition proceeding initiated by Louis Vuitton Malletier (“LVM”), Taiwan’s IP Office (“TIPO”) found in LVM’s favor, canceling the trademark registration of “LN” for its similarity with the fashion giant’s famous brand “LV”.
The opposition was filed by LVM based on its famous trademark “LV” (See below). According to LVM, the registration of “LN” violates Article 30.1.11 of Trademark Act, which provides that a mark shall not be registered if such a mark is identical with or similar to another’s well-known trademark, and hence there exists likelihood of confusion among the relevant public, or likelihood of dilution of distinctiveness or harm to the reputation of the well-known trademark.
The contested trademark, “LN” (Reg. No. 02218417, see below), was filed by Lion Technology Co. Ltd. on July 16, 2021, and granted on May 1, 2022, designated for use in goods under class 11, including products such as water supplier, water purifier, water cleaning device, water sterilizer, electrolytic water generator, water purification, etc. LVM filed opposition against “LN” on July 25, 2022.
On June 14, 2023, TIPO sided with LVM, finding that:
1. Based on TIPO’s prior findings, LVM’s asserted trademarks “LV” indeed have been profoundly used by LVM on various kinds of products, including purses, watches, fashionable accessories, apparel, etc., and are well-recognized among the relevant consumers. As such, TIPO affirmed that LVM’s cited trademarks are “well-known” at the time when the contested trademark “LN” was filed for registration in 2021.
2. TIPO also noted that the contested “LN” trademark composed of two partially overlapping English letters “L” and “N”, which demonstrates similar style and patter presented in LVM’s cited trademark. Although “LN” ends with “N” and “LV” ends with “V”, TIPO considers such difference minor. As such, “LN” is considered visually and conceptually similar with “LV”.
3. As to the strength of trademark, TIPO again found this factor tilted to LVM’s favor. “LV” is not only a highly distinctive trademark, but has also been used on various kinds of products, including apparel, jewelry, detergents, bleaches, etc. Thus, TIPO is of the view that LVM’s aforesaid famous trademark has been applied for use in diverse products and services, and is likely to be used on products that are similar with or related to products designated by the contested trademark.
4. In view of the above, since 1) LVM’s trademark is highly distinctive and famous among the relevant public; 2) the contested trademark “LN” is similar with “LV”; 3) the famous trademark “LV” has been used on numerous products that are commonly used in consumers’ daily lives, which are similar with or related to the products designated by the contested trademark “LN”, TIPO determines that the registration of “LN” may cause confusion with LVM’s famous trademark.
In conclusion, the registration of “LN” is canceled by TIPO in accordance with Article 30.1.11 of Trademark Act.
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