On February 19, 2024, Taiwan’s IP Office (“TIPO”) sided with global sportswear giant Adidas, finding trademark registered by T-MAX Group. Inc. (“T-MAX”) may confuse Adidas’s famous trademark “Y-3” (See below).
The contested trademark (Reg. No. 02295294, see below) was filed on September 28, 2022, and granted on May 16, 2023, designated for use in goods under class 14, including jewelry, clock, watch, necklace, precious metal, cartoon watch, etc. Adidas filed opposition on August 11, 2023, citing violations of Article 30.1.10, and 30.1.11 of Trademark Law.
TIPO finds in Adidas’s favor, reasoning that:
1. TIPO first affirms that Adidas’s “Y-3” has been a well-known trademark. According to the records, Adidas’s prestigious “Y-3” brand is originated from its innovative collaboration with the famous Mr. Yohji Yamamoto, and has been able to achieve great popularity and commercial success in fashion industry since its first release in 2002. The very first flagship store for “Y-3” in Taiwan was established in 2004, and such brand has gathered profound popularity in Taiwan since then. In its previous determination, TIPO also once recognized “Y-3” as a famous trademark.
2. TIPO notes the color of the backdrop of T-Max’s contested trademark is black, and the design and style of the letter “Y” and number “3” in the contested trademark are different. However, “Y-3” would still be the dominant portion of the two trademarks, and TIPO opines consumers’ focus would still be “Y-3”. Thus, the similarity between Adidas’s and T-Max’s trademarks is high.
3. Plus, Adidas’s “Y-3” is used in products like apparel and footwear, which, like the watches, necklace, and jewelry designated by T-Max, may be used to decorate one’s outfit and supplement each other. In sum, TIPO finds T-Max’s contested trademark also used in products that are similar with Adidas’s “Y-3”.
4. Given that Adidas’s “Y-3” is highly distinctive and famous among the consumers, that T-Max’s contested trademark is highly similar with Adidas’s “Y-3”, and that both Adidas’s and T-Max’s trademarks are designated for use in similar products, TIPO considers the registration of T-Max’s contested trademark may cause confusion with Adidas’s famous “Y-3” trademark. As such, TIPO canceled T-Max’s contested trademark accordingly.
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