On June 4, 2024, in a trademark opposition
filed by UNITED PARCEL SERVICE OF AMERICA, INC. (“UPS”), Taiwan’s IP Office (“TIPO”)
found there should be no confusion between the well-known trademark “UPS” (see
below) and the contested trademark “UPG”, and therefore denied UPS’s opposition
accordingly.
The contested trademark, “UPG” (no. 02226188, see below), was filed by Uni-President Enterprises Corp. (“Uni-President”) on December 6, 2021, and granted on June 1, 2022, designated for use in services under class 39, including, among the others, cargo packaging, cargo transportation, commodity express delivery, parcel delivery and express delivery, home delivery, cargo delivery, collection services for express delivery operators, mail delivery and express delivery, food transportation, etc. UPS filed trademark opposition against “UPG”, contending that the contested trademark is confusingly similar with its famous “UPS” trademarks.
TIPO did not side with UPS. In its determination, TIPO reasoned that:1.
Based on the evidence presented
by UPS, including the news reports and articles of BRANDZ, Forbes, The Independent,
FT, and Brand Finance, throughout 2013 and 2017, the trademark “UPS” has been
recognized as one of the most valuable brands around the globe. Besides, since1988,
UPS has set up its branch office in Taiwan and started providing the delivery
services to local consumers. As such, prior to the filing date of Uni-President’s
“UPG”, the trademark “UPS” has achieved well-known status in the fields of mail
and parcel delivery service.
2.
As to similarity, although both
“UPS” and “UPG” share the same initial two letters “U” and “P”, their third
letters are different. The difference between the “S” of “UPS” and “G” of “UPG”
renders Uni-President’s contested trademark verbally, visually, and conceptually
distinguishable from UPS’s trademark. Ordinary consumers will find the pronunciation
and visual appearance of “UPG” different from those of “UPS”.
3.
As to the designated use of
services, TIPO notes that while some of the services designated by
Uni-President’s “UPG” are overlapping with those by UPS’s trademark, “UPG” is
also used in other different areas like suitcase rental, vending machine replenishment.
Thus, there is still difference in terms of the designated services between “UPS”
and “UPG”.
4.
Although “UPS” is well-known,
TIPO finds its use mainly concentrates on the area of delivery service, without
evidence showing diversification of use in other categories. Thus, the scope of
fame of “UPS” is limited to the areas related to parcel or mail delivery. Further,
there is no evidence showing actual confusion or Uni-President’s bad faith when
filing the application.
5.
In view of the above, even
though “UPS” is a well-known trademark, given that the similarity between “UPS”
and “UPG” is low, that the services designated by “UPG” are not totally similar
with those by “UPS”, and that “UPG” and “UPS” each possess sufficient distinctiveness,
TIPO opines ordinary consumers should be able to discern the difference between
“UPG” and “UPS”. Hence, there should be no confusion caused among the relevant
consumers, and the reputation and distinctiveness of “UPS” shall not be harmed
due to the registration “UPG”.
Source: https://cloud.tipo.gov.tw/S282/OS0/OS0401_SCN3.jsp?issueNo=XpJ13RyT4V2laWVI2SkkvY0VNNmtrRmxicVM5dz09&l6=zh_TW&isReadBulletinen_US=&isReadBulletinzh_TW=true