PARFUMS CHRISTIAN DIOR (“DIOR”), the
registrant of Taiwan trademark “J'ADORE” (Reg. no. 00832697, see below), successfully
convinced Taiwan’s IP Office (“TIPO”) that the registration of trademark “ADORER”
should be canceled in accordance with Article 30.1.10 of Trademark Act.
The contested trademark, “ADORER” (Reg. no.
02198512), was filed by UNIKID INTERNATIONAL CO., LTD. (“UNIKID”) on August 16,
2021, and granted on February 1, 2022, designated for use in goods under class
3, including cosmetic products such as massage oil, skin care cosmetic, herbal
essence, aromatic essential oil, etc. DIOR filed opposition on April 28, 2022,
citing, among the others, violation of Article 30.1.10 of Trademark Act.
On August 25, 2023, TIPO sided with DIOR,
finding registration of “ADORER” may cause confusion among the relevant
consumers:
1.
Article 30.1.10 of Trademark
Act:
This provision provides that a mark shall not be registered if such
a mark is “being identical with or similar to another person’s registered
trademark or earlier filed trademark and to be applied for goods or services
identical with or similar to those for which the registered trademark is
protected or the earlier filed trademark is designated, and hence there exists
a likelihood of confusion on relevant consumers”.
2.
Visual and verbal similarity:
In this case, TIPO first notes that both “ADORER” and “J'ADORE” contain
“ADORE”, so that there is visual similarity between the two trademarks. While
DIOR’s “J'ADORE” starts with “J'”, which is different from the first letter of UNIKID’s
“ADORER”, TIPO considers the pronunciation of “J'ADORE” similar with that of “ADORER”.
When pronouncing, the stress would be on the word “ADORE”. Therefore, TIPO
determines that DIOR’s “J’ADORE” and UNIKID’s “ADORER” are visually and
verbally similar with each other.
3.
Similarity of designated products:
TIPO finds UNIKID’s “ADORER” is designated for cosmetic products
like massage oil, essential oil, etc., which are similar with products designated
by DIOR’s “J'ADORE”. For example, aside from perfume and fragrance, DIOR’s “J’ADORE”
is also applied for use in essential oil. As such, TIPO is of the view that UNIKID’s
“ADORER” is applied for use in goods that are similar with or related to
products designated by DIOR’s “J'ADORE”.
4.
Well-known status of “J'ADORE”:
TIPO further finds that DIOR has submitted sufficient evidence showing
the well-known status of “J'ADORE”, including news report, magazines, advertising,
and the records of winning FIFI AWARD of Fragrance Foundation. Although “ADORER”
is distinctive when being used in cosmetic product, TIPO finds evidence
submitted by UNIKID insufficient to show that its “ADORER” is also well-known so
that consumers are able to distinguish “ADORER” from DIOR’s “J’ADORE”. Consumers
are more familiar with DIOR’s “J’ADORE”.
5.
Conclusion:
Given that UNIKID’s “ADORER” is similar with DIOR’s “J’ADORE”, that “ADORER”
is designated for use in similar cosmetic products, that DIOR’s “J’ADORE” is
well-known and consumers are more familiar with “J’ADORE”, TIPO concludes that registration
of “ADORER” may cause confusion with DIOR’s “J’ADORE”. Hence, the registration
of “ADORER” is canceled accordingly.
Source: https://cloud.tipo.gov.tw/S282/OS0/OS0401_SCN3.jsp?issueNo=XpJ13RyT4SW9kWjFJdU80U2tQa3lsaTJEcDZ6QT09&l6=zh_TW&isReadBulletinen_US=&isReadBulletinzh_TW=true