On January 27, 2026, Taiwan’s IP Office (“TIPO”) ruled in favor of the Italian brand Giorgio Armani (“Armani”) in a trademark opposition, finding the contested trademark was likely to cause confusion with Armani’s iconic “GA” logo (Reg. No. 02160471, see below).
On January 27, 2026, TIPO sided with Armani based on Article 30.1.10, reasoning that:
1. Article 30.1.10 of Trademark Act prohibits the registration of a trademark if such a mark is identical or similar to another’s registered trademark, used for identical or similar goods or services, and hence may create confusion among the relevant consumers.
2. The contested trademark features a circular design containing two stylized letters, “E” and “A”, and the word “EASDA” underneath. Armani’s “GA” logo, similarly, demonstrates a circular design with embedded letters “G” and “A”. While the specific letters differ, the overall visual impression of the contested trademark resembles Armani’s cited trademark.
3. On the designated products, both trademarks covered a variety of handbags, backpacks, and briefcases, which serve similar purposes and share the same trade channels. Hence, TIPO found a significant overlap in the designated goods.
4. Armani’s trademark is highly distinctive, and has established strong brand recognition in Taiwan. Supported by evidence including the sales records, catalogues, social media presence, and coverage on publications such as ELLE, VOGUE, and InStyle, TIPO opined that Taiwan’s consumers should be more familiar with Armani’s trademark.
Given that the contested trademark is similar to Armani’s “GA” logo, is registered for similar product category, and that consumers are more familiar with Armani’s cited logo, TIPO concluded that the registration of the contested trademark may create consumer confusion. Accordingly, the contested trademark was cancelled.
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