2020年9月27日 星期日

NIKE’s “JUST DO IT” beat “JUST TRI IT” in Taiwan’s IP Office

TAIWAN TRIATHLON CO., LTD. (“TTC”), a Taiwan-based company providing service for arranging and organizing sports and training events, filed trademark application for “JUST TRI IT” on March 20, 2019, designated for use in services including organizing triathlon and sports event; providing fitness training and coaching; and providing information of recreational activity and training exercise. TTC’s application was granted on April 16, 2020 (Reg. No. 02054520, see below). NIKE INNOVATE C.V. (“NIKE”) filed opposition on June 11, 2020.

According to NIKE, TTC’s opposed trademark is similar with NIKE’s “JUST DO IT” trademark (Reg. No. 01732276, see below), and may cause confusion on the relevant consumers.


Taiwan’s IP Office (“TIPO”) sided with NIKE on July 29, 2020, ruling that TTC’s opposed trademark should be cancelled based on the following reasons:

 

1.    Article 30.1.10 of Trademark Act provides that a trademark shall not be registered if such mark is identical with or similar to another person’s registered trademark or earlier filed trademark and to be applied for goods or services identical with or similar to those for which the registered trademark is protected or the earlier filed trademark is designated, and hence there exists a likelihood of confusion on relevant consumers.

2.    On similarity, TIPO found TTC’s “JUST TRI IT” similar with NIKE’s “JUST DO IT”. Although TTC’s opposed trademark is composed of the phrase “JUST TRI IT” and three icons of athlete, the main portion of TTC’s trademark is still “JUST TRI IT”. From the viewpoint of ordinary consumers, the only difference between the two trademarks is their second word. Thus, the overall appearance and pronunciation of the two trademarks are similar.

3.    Additionally, TIPO noted that NIKE’s cited trademark is also applied for use in entertainment services, arranging, organizing and holding a series of sports activities and competitions; and providing sports courses and holding sports lectures for training sports professionals. These services are highly similar with those designated by TTC’s “JUST TRI IT”, because they are all related to arrangement of sports contests, and providing recreational and educational service.

4.    Besides, NIKE’s “JUST DO IT” is highly distinctive. In Taiwan, TIPO found NIKE is the only registrant that acquires registration for “JUST DO IT”. Such mark, after NIKE’s continuous and profound use, has become a well-known trademark, and is more recognizable among the relevant consumers. As such, it is obvious that the relevant consumers are more familiar with NIKE’s “JUST DO IT”.

 

Given TTC’s “JUST TRI IT” is similar with NIKE’s “JUST DO IT”, applied for use in similar service, and NIKE’s “JUST DO IT” is distinctive and possesses higher fame in service regarding organizing and arranging sports event, TIPO ruled TTC’s “JUST TRI IT” may cause confusion among the relevant public and thus should be cancelled based on Article 30.1.10 of Trademark Act.  

 

Source:

https://twtmsearch.tipo.gov.tw/OS0/OS0401_SCN3.jsp?issueNo=XpJ13RyT4T2xVYlovendEdlJhWmJDaHd1Y2p6UT09&l6=zh_TW&isReadBulletinen_US=&isReadBulletinzh_TW=true

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