2022年8月13日 星期六

Taiwan’s IP Office denied application for “ApplePie” in view of Apple Inc.’s iconic brand

On July 15, 2022, Taiwan’s IP Office (“TIPPO”) rejected trademark application for “ApplePie”, citing likelihood of confusion with “APPLE”, the famous brand of Apple Inc. (See below).

 


The application was filed on December 22, 2021 (see below), applying for use in goods under class 9, including satellite navigation Devices, GPS satellite signal receivers, satellite signal Receivers, internet equipment, internet sharing devices, vehicles navigation device, sound transmission device, sound transmission device, and video transmission device.


TIPO’s denial is based on the following:

1.      Article 30.1.10 of Trademark Law provides that a mark shall not be registered if such a mark is identical with or similar to another person’s registered trademark or earlier filed trademark and to be applied for goods or services identical with or similar to those for which the registered trademark is protected or the earlier filed trademark is designated, and hence there exists a likelihood of confusion on relevant consumers.

2.      As to similarity, TIPO finds “ApplePie” is highly similar with “APPLE”. The additional “Pie” presented in the application is insufficient to differentiate “ApplePie” from “APPLE”.

3.      As to the similarity of goods, the electronic products designated by applicant are related to products and services designated by Apple Inc.’s cited trademark (e.g., computers, mobile devices, navigating devices, computer hardware and software development, software for navigating and searching database, etc.), for they are usually sold or supplied through the same or related channels with overlapping customer base, and provide similar functions.

4.      TIPO further notes that Apple Inc.’s trademarks possesses great distinctiveness for the word “APPLE” bears no direct relationship with the nature or function of the products or services it represents. Thus, consumers are inclined to consider “APPLE” as sign indicating the source of the supplied goods or services.

5.      Given that “ApplePie” is highly similar with “APPLE”, that both marks are designated for use in associated or related goods, and that “APPLE” demonstrates great distinctiveness, TIPO opines it is likely that consumers may be confused and believe that the goods represented by “ApplePie” is also originated from or is related to Apple Inc. Therefore, the application is denied accordingly.

 

 

Source:

https://twtmsearch.tipo.gov.tw/OS0/OS0401_SCN3.jsp?issueNo=XpJ13RyT4cFM4YWpWalQ2U3RmYWxyZHA3R3dZUT09&l6=zh_TW&isReadBulletinen_US=&isReadBulletinzh_TW=true 

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