Crocodile International’s Opposition Over Its Iconic Crocodile Trademark Failed

On July 28, 2026, Taiwan’s IP Office (“TIPO”) denied a trademark opposition filed by Crocodile International Pte Ltd. (“CIP”), finding that the contested trademark, while featuring two cartoonish crocodiles, would not cause confusion with CIP’s classic “Crocodile” trademarks (e.g., Reg. No. 00785647, 00158414, 00149758, and 02293801).

The contested trademark, “Cute Mother & Son Crocodiles” (Reg. No. 02442085, see below), was filed by Lurng Furng Development Ltd. (“Lurng Furng”) on August 20, 2024, and registered on March 16, 2025. The contested trademark covered Class 25 goods, including clothing, shoes, slippers, raincoats, sandals, belts, casual wear, sportswear, and undershirts. CIP filed opposition on May 27, 2025, alleging that the registration of the contested trademark violated Articles 30.1.10 and 30.1.11 of Trademark Act.

TIPO sided with Lurng Furng on July 28, 2026, reasoning that:

1.    The contested trademark consists of two personified cute crocodiles standing back-to-back to each other, with their heads facing to different directions. While CIP’s cited trademarks also feature crocodile, given that crocodile is a common animal, when assessing similarity, one should consider the differences in design, style, and touch. In this respect, the crocodiles displayed in CIP’s cited trademarks are different in their overall appearance, design concept, facial expression, and posture. As such, CIP’s crocodiles should be dissimilar to Lurng Furng’s.

2.    Additionally, upon research, registered trademarks that feature the theme of crocodiles have been widely adopted across the industries in Taiwan. Hence, trademarks that only feature image of crocodile would be less distinctive. It is true that CIP’s cited trademarks were recognized as well-known in apparel and footwear, but consumers should be able to distinguish the contested trademark from CIP’s based on the differences in style and appearance.

3.    In light of the above, considering the dissimilarity between the two trademarks, the weak distinctiveness of crocodile design, and the long co-existence of other trademarks that also feature crocodile images, the contested trademark is unlikely to cause confusion among the consumers. CIP’s opposition was denied accordingly.

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOnAM4cpPtFg30OXGt9ddvi6ycQopw9

Taiwan IP Office Cancels "MING SING FLORIDA WATER" Trademark Over Intent to Imitate Historic US Brand

On June 29, 2026, Taiwan’s IP Office (“TIPO”) cancelled the contested trademark “MING SING FLORIDA WATER”, finding such trademark was filed based on intent to imitate the earlier-used trademark “FLORIDA WATER”, a time-honored brand owned by LANMAN & KEMP-BARCLAY & CO. INCORPORATED (“LANMAN & KEMP”, see below).

The contested trademark, “MING SING FLORIDA WATER” (Reg. No. 02444264, see below), was filed by Sen Cheng Trading Co. Ltd. (“Sen Cheng”) on August 27, 2024, and registered on April 1, 2025. The mark covers a variety of deodorizers in Class 5. LANMAN & KEMP filed opposition on June 30, 2025, alleging that the registration of the contested trademark violated Articles 30.1.11 and 30.1.12 of Trademark Act.

TIPO ruled in LANMAN & KEMP’s favor based on Article 30.1.12, finding that:

1.        Article 30.1.12 of Trademark Act provides that a mark shall not be registered if such a mark is identical with or similar to another person’s earlier used trademark and to be applied for goods or services identical with or similar to those for which the earlier used trademark is applied, where the applicant with the intent to imitate the earlier used trademark, being aware of the existence of the earlier used trademark due to contractual, regional, or business connections, or any other relationship with the proprietor of the earlier used trademark, files the application for registration.

2.        In this case, TIPO noted that “FLORIDA WATER” was originated from New York back in 1808, and has been used as a trademark on a variety of deodorizing products since 1829 in the United States. Based on the records, including trademark registrations, webpages, news reports, and products sales, TIPO affirmed that prior to Sen Cheng’s filing of the contested trademark, LANMAN & KEMP’s “FLORIDA WATER” has already been used in products like cologne, and air fresheners.

3.        While the contested trademark consists of “MING SING” and “FLORIDA WATER”, TIPO opined that consumes would be more focused on the latter, which provides more concrete and definite meaning than “MING SING”. Accordingly, consumers may perceive Sen Cheng’s contested trademark as similar to LANMAN & KEMP’s “FLORIDA WATER”.

4.        TIPO also observed that the contested trademark covered products such as deodorizers for clothing, air purifiers, and toilet deodorants, which overlap with the product category covered by LANMAN & KEMP’s “FLORIDA WATER”.

5.        Furthermore, evidence shows that on its own website, Sen Cheng even touted that its deodorizer product is the first “FLORIDA WATER” in Asia. TIPO found this evidence, together with Sen Cheng’s subsequent filing of similar trademark, i.e., the contested “MING SING FLORIDA WATER”, were sufficient to show Sen Cheng’s intent to imitate LANMAN & KEMP’s “FLORIDA WATER”.

 

In view of the above, considering the long-time use of LANMAN & KEMP’s “FLORIDA WATER”, Sen Cheng’s prior knowledge of “FLORIDA WATER”, the similarity between the two marks, and the overlap of designated products, TIPO concluded that Sen Cheng’s application shall be based on intent to imitate. The registration of the contested trademark was cancelled accordingly.

 

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOmAs8TrfsGi16hps2t6QJItjI9oLKx

Dior’s Trademark Opposition Against “妡Yuxi Adore及圖” Failed

In a recent trademark opposition filed by Dior against the registered trademark “妡Yuxi Adore及圖”, Taiwan’s IP Office (“TIPO”) denied Dior’s request to cancel the contested trademark. TIPO determined that although the contested trademark contains the word “Adore”, it is sufficiently distinct from Dior’s famous “J’ADORE” (Reg. No. 00832697, see below) to prevent likelihood of confusion.

The contested trademark, “妡Yuxi Adore及圖” (Reg. No. 02483965, see below), was filed on March 31, 2025, and registered on October 1, 2025, covering Class 3 goods, including cosmetics, perfumes, lipsticks, soaps, essential oil, washing powder, skincare products, etc. Dior filed opposition on January 2, 2026, alleging that the registration of the contested trademark violated Articles 30.1.10 and 30.1.11 of Trademark Act.

On June 26, 2026, TIPO ruled against Dior and denied its cancellation request based on the following:

1.        In general, trademark similarity could be analyzed based on visual appearance, pronunciation, and conceptual impression. In this case, the contested trademark consists of a lady’s side-profile silhouette, floral elements, the Chinese character “妡”, and the text “Yuxi Adore”. Ordinary consumers would perceive the graphic silhouette and the prominent Chinese character ”妡” as the dominant portion, which together occupy about 2/3 of the entire contested trademark. Since local consumers are more familiar with Chinese, their attention naturally focuses on the Chinese character and graphical elements rather than “Yuxi Adore”. Further, although both marks share the word “adore”, the differences in their initial letters create clear visual and phonetic distinctions. Hence, TIPO considered the similarity between the two trademarks is low.

2.        As to product similarity, TIPO noted that some products categories designated by the contested trademark overlapped with those covered by Dior’s trademark, such as cosmetics, fragrances, etc. However, the contested trademark also covered other dissimilar products, such as washing powders. Thus, the designated product category does not entirely overlap.

3.        TIPO affirmed that Dior’s trademark is highly distinctive and had been well-known in the fragrance sector prior to the filing of the contested trademark. Nonetheless, TIPO noted that the contested trademark also demonstrated sufficient distinctiveness, considering its unique design and lack of descriptive relationship with the Class 3 goods.

4.        Despite the well-known status of Dior’s “J’ADORE”, the low similarity between the marks and the distinctiveness of both allow consumers to distinguish between them. Additionally, the nature of the products designated by the contested trademark is neither harmful to the public interest nor prejudicial to the fame of Dior’s “J’ADORE”, the registration of the contested trademark is unlikely to dilute or damage Dior’s well-known trademark.

Based on the above, Dior’s request to cancel the registration of the contested trademark based on Articles 30.1.10 and 30.1.11 of Trademark Act is denied accordingly.

 

Source: https://cloud.tipo.gov.tw/S282/S282WV1/#/written-result-details/disposition?issueKey=doNQI%2BOmA8sUpPsDBe82Z1wWEH6hFrvmT4hp